Explore the 2026 agenda
Monday, October 12
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1:30 P.M. – 1:40 P.M.
Welcome to Accelerate: Explore the Connected Consumer Journey
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1:40 P.M. – 2:15 P.M.
Economic Signals & Shifts: The Demographics + Drivers Reshaping the Homebuyer Market
Speaker
Ali Wolf Chief EconomistZonda & NewHomeSource
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2:15 P.M. – 2:50 P.M.
The New Era of Real Estate: Andy Florance on Data, AI & The Digital Consumer
Speaker
Andy Florance Founder & CEOCoStar Group
Moderator
Tim Sullivan Chief Advisory OfficerZonda
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2:50 P.M. – 3:25 P.M.
Networking Break
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3:25 P.M. – 3:45 P.M.
Search, AI & Visibility: Winning the New Digital Buyer Journey
Speaker
Tom LeBaron VP of Performance, & Growth MarketingZonda
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3:45 P.M. – 4:30 P.M.
What Marketing Leaders Are Prioritizing Now
Speaker
Moderator
Karyn Bonder SVP, & Business DevelopmentZonda
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4:30 P.M. – 4:40 P.M.
CMO of the Year
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4:40 P.M. – 5:30 P.M.
Leading with … Creativity
Speaker
Marisa Thalberg Forbes CMO Hall of Fame Marketer Pioneering Leader at Lowes, Taco Bell, & The Estée Lauder Companies
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5:30 P.M. – 7:30 P.M.
Networking Reception
Tuesday, October 13
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7:00 A.M. – 8:00 A.M.
Accelerate Sunrise Jog and Hike
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8:00 A.M. – 9:00 A.M.
Networking Breakfast
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9:00 A.M. – 9:20 A.M.
The Future of Deer Valley: Building a Modern Mountain Destination
Speaker
Sheila Hall Director of SalesDeer Valley East Village, Summit Sotheby’s International Realty
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9:20 A.M. – 9:50 A.M.
Visualization in the Age of AI
Speaker
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9:50 A.M. – 10:30 A.M.
The Trust Economy: Winning Homebuyers in an AI World
Speaker
Jeff Shore FounderShore Consulting
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10:30 A.M. – 10:45 A.M.
Mix, Mingle and Move
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10:45 A.M. – 11:30 A.M.
Turning Buyer Interest Into Action: 3 things To Do Today
Speaker
Jen Barkan Director of Online SalesDoYouConvert
Moderator
Karyn Bonder SVP, & Business DevelopmentZonda
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10:45 A.M. – 11:30 A.M.
Built for Buyers and AI: Why Builder Websites Matter More Than Ever
Speaker
Moderator
Greg Bray PresidentBlue Tangerine
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11:30 A.M. – 11:45 A.M.
Mix, Mingle and Move
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11:45 A.M. – 12:30 P.M.
From Traffic to Sales: Closing the Marketing–Sales Gap
Speaker
Moderator
Amy O’Connor EVPShore Consulting
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11:45 A.M. – 12:30 P.M.
The Social Media Playbook: What Builders Can Learn From Creator-Led Brands (Disney, Airbnb, Netflix…)
Speaker
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12:30 P.M. – 1:45 P.M.
Networking Lunch
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1:45 P.M. – 2:30 P.M.
Building Trust That Drives Referrals
Speaker
Moderator
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1:45 P.M. – 2:30 P.M.
Smarter Spend: Advertising Strategy, AI, and Performance Optimization
Speaker
Moderator
Ed Carey Founder, & CEOAudience Town
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2:30 P.M. – 2:45 P.M.
Mix, Mingle and Move
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2:45 P.M. – 3:00 P.M.
The Evolution to AI-Backed Market Insights for Sales & Marketing
Speaker
David Simons Executive Director, & Strategic AccountsZonda
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3:00 P.M. – 3:40 P.M.
The Future-Ready Builder: Technology, Data & AI
Speaker
Moderator
Tom Nelson PresidentNDG Communications
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3:40 P.M. – 3:55 P.M.
The New Homebuyer: What’s Changing and Why It Matters
Speaker
Mollie Carmichael PrincipalZonda Advisory
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3:55 P.M. – 4:30 P.M.
Designing for What’s Next: Consumer Change & Builder Strategy
Speaker
Moderator
Mollie Carmichael PrincipalZonda Advisory
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4:30 P.M. – 6:00 P.M.
Networking Reception
Wednesday, October 14
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8:00 A.M. – 12:30 P.M.
Optional Add-On Tour – Luxury in the Field: Park City Community Tour