Day 2
1:00 P.M. – 2:00 P.M.

CX That Converts: From First Touch to Close 

What to expect

SALES: CX That Converts: From First Touch to Close 

Today’s buyers expect a seamless, responsive experience at every step. Learn how leading builders are improving engagement, reducing friction, and turning better experiences into stronger conversion, referrals, and long-term loyalty. 

Smarter Spend: Advertising Strategy, AI & Performance Optimization 

In a lower-traffic market, smarter marketing wins. Learn how leading builders are using AI to optimize media investments, improve lead quality, streamline campaign execution, and deliver more relevant experiences that drive measurable results. 

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