Elicia Azali

Elicia Azali is a dynamic business executive known for successfully growing brands across industries. As Chief Marketing Officer of Beazer Homes, one of the nation’s largest homebuilders, she leads national brand strategy, digital customer experience, customer insights, analytics, and regional marketing to drive growth.

Previously, Elicia served as Enterprise Chief Marketing Officer at American Family Insurance Group, defining the enterprise purpose strategy and leading marketing for a $14 billion portfolio of brands including American Family Insurance and The General. During her tenure, the group exceeded growth expectations, and the creative work earned recognition from Effie Worldwide and Cannes Lions International Festival of Creativity.

With a proven track record of customer-centered growth and leading high-performing teams at Fortune 100 companies like Nationwide Insurance and Procter & Gamble, Elicia is a masterful storyteller who blends cultural insights with impactful narratives.

Beyond her corporate achievements, she lives by the principle: "To whom much is given, much is required." Passionate about driving bold change, she serves on the boards of the Shaquille O’Neal Foundation, Morehouse College Division of Economics and Business, and is a founding advisory board member of Color Vision, a group dedicated to uplifting creative women of color in marketing and advertising.

Recognized in the 2023 American Advertising Federation Hall of Achievement and Ad Age’s 40 Under 40 Class of 2021, Elicia is grateful to do work that makes customers’ hearts sing and registers ring. A proud alumna of The Ohio State University’s Fisher College of Business, she earned the Pace Setters Award (2005, 2021) and the Fisher Alumni Award (2024).

Above all, Elicia cherishes her role as a mother to four young men and wife to Nathaniel Azali Sr.