David Edelman

Executive Advisor

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A sought-after advisor on digital transformation and marketing, as CMO, David guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric brand. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog.

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Currently, David advises top executives on AI and personalization, working with Enterprise, PE-backed, and VC-backed companies (especially as a member of Glasswing Ventures’ Advisory Board).  He is also an Executive Fellow at Harvard Business School, where he was recently a Senior Lecturer. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Review Press in October, following his six articles in HBR on digital and AI transformation.  

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David has a BA in Economics from Harvard College, and an MBA from Harvard Business School. He’s also an avid tenor sax player.