Ready, Set, Shift: Sales Strategies for the Next Curveball

The market is overdue for a shift, and many sales teams are unprepared to navigate the challenges ahead. This session explores how buyer uncertainty and perceived risk are stalling decisions and why dormant sales skills are a looming issue for many professionals. Learn actionable strategies to eliminate buyer friction, redefine the role of sales managers, and build a team that thrives in any market—before it’s too late. Don’t just adapt to change; stay ahead of it.