Personalization: The New Competitive Battleground

With the amazing range of tools now available to marketers across sectors, Dave will describe how personalization is the key to unlocking the GROWTH potential of AI. Especially for all of us in real estate and home building, we should consider personalization as part of our core broader strategy, not just as a marketing tactic. Drawing on his current business bestseller, "Personalized: Customer Strategy in the Age of AI," he'll lay out the five "promises of personalization" -- empower me, know me, reach me, show me, delight me -- providing a framework for shaping your strategy, prioritizing investments, and planning pilots. Along the way, he'll illustrate how AI is way more than ChatGPT and public LLM's -- there are different AI capabilities that can enable the five promises, and leaders have been already incorporating them into their operations for several years.  This is not the future.  It is becoming a basis of competition right now.