2:15 pm
-
2:45 pm

Insights into the Mind of the Buyer

In today’s dynamic market, it is critical to understand the evolving demographics and desires of new home buyers. This data-driven session will delve into the latest insights on who is purchasing new homes, what they value, and how these preferences shape the consumer journey from interest to closing.

Key Questions Answered:

  • Who is buying new homes today, and how are their needs and preferences evolving?
  • What are the main factors influencing homebuying decisions?
  • How can builders leverage data to enhance the buying experience and align with the expectations of these key demographics?

Join us for an in-depth, data-backed exploration and gain actionable insights to help you resonate with your target buyers and refine your approach at every stage of their journey.

Moderator:

Speakers

Mollie Carmichael
Principal, Advisory
,
Zonda
,
,
,