2:00 pm
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2:45 pm

How Ring Went From a Video Doorbell to A Community of Loyal Users

How did Ring turn a simple video doorbell into a thriving community-driven brand? Join Mimi Swain, Chief Commercial Officer at Ring, as she shares insights on how the company transformed viral moments into deep consumer engagement. From unexpected use cases to continuous experimentation, learn how Ring expanded its product line and leveraged its Neighbors app to connect with customers in meaningful ways.

Moderator:

Speakers

Mimi Swain
Chief Commercial Officer
,
Ring + Blink
Jordan Woods
Director, Social Media
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Zonda
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,
,
,