Crafting Authentic Brand Stories for Modern Audiences

A seasoned expert with decades of experience in the competitive world of CPG brands, Swan unravels the art of storytelling and how brands can excel in it. With a legacy of creating “compelling emotional responses,” Swan will take you on a journey through the evolution of brand storytelling, where it has transitioned from a unique advantage to table stakes in today’s marketing landscape. Discover the essential elements that constitute a captivating brand story, drawing insights from Swan’s involvement in iconic campaigns such as Nike’s “Dream Crazy” and the enchanting “Desk of Liz Arden.”  

In this session, Swan will dissect the strategies behind these successes and provide valuable lessons on creating stories that resonate with modern audiences. Swan’s expertise will empower you to craft authentic narratives that leave a lasting impact on your customers and set your brand apart in today’s crowded marketplace.