Gabriela Cortesía is VP of Marketing & Design at CastleRock Communities, a Top 50 U.S. homebuilder with 120+ communities across eight markets. With 20+ years of experience in marketing and communications, including more than a decade in homebuilding, she leads Corporate Marketing and Field Marketing, overseeing brand strategy, creative, digital, communications, advertising, and online sales.

Gabriela brings a hands-on perspective to building marketing strategies that perform in competitive and lower-traffic markets. She has built an all-encompassing marketing team that delivers the functions of a full-service advertising agency, spanning strategy, creative, digital, analytics, content, CRM, and campaign execution. She oversees a multimillion-dollar marketing budget and has led CastleRock’s corporate rebrand and digital transformation, while also directing the design and marketing presentation of model homes company-wide.

Gabriela leverages data, analytics, marketing technology, AI, and performance insights to optimize media investment, improve lead quality, accelerate campaign execution, and refine the customer journey. As marketing continues to evolve, she is focused on how AI and emerging technology can help homebuilders make smarter investment decisions, better understand buyer behavior, and continuously optimize performance. Her approach brings together creativity, customer insight, and performance discipline to maximize marketing impact and deliver measurable ROI.